Selling Essentials
Selling Essentials is designed to arm salespeople with the tools they need to help drive revenue growth. Whether you’re selling business-to-business or one-on-one, the topics covered in this intense workshop will help you—and your sales team—get to the next level.
For anyone who has ever longed for “the good leads,” Selling Essentials will widen their perspective. Selling is a multi-faceted discipline, but even the best salespeople sometimes fixate on too narrow a set of tools.
The workshop will focus on the three main areas of selling:
- Prospecting
- Conducting Sales Calls
- Following Up
The broad range of topics covered in this intensive workshop will help you – and your sales team – develop new tools to build the business.
Participants will be coached in how to:
- Develop and tell a compelling company story and why this is important.
- Create successful strategies that leverage strengths and minimize weaknesses.
- Overcome fear of objections and rejection, and parlay questions into sales opportunities.
- “Be the customer” and sell the benefits not the features.
- Unlock the power of “please” and “thank you.”
- Leverage the collective knowledge of the sales team to creatively overcome any sales challenge.
- Create a systematic prospecting approach that minimizes low-value phone time and maximizes high-value face time.
- Ask the right questions and not worry about having all the right answers.
- Persuade customers of critical importance of not just buying, but buying from you.
All participants will go away with a completed workbook that further expands on the above information; a “playbook” which they can use as a reference tool in implementing their new sales strategies and skills.